New friends, new ideas, new adventures, new looks. It all starts with NESCAFÉ®:) #itallstarts

2014 marked the first time in 75 years of NESCAFÉ® that each and every product shared the same visual identity and used the same new slogan: “It all starts with a NESCAFÉ®”.

The unified approach to packaging design, communication and digital strategy for NESCAFÉ® features several key design elements. These include the red accent, taken from the modernised NESCAFÉ® brand mark, the iconic red NESCAFÉ® mug and a stylised graphic device, the “hub” – an aerial view of a mug of coffee.