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RESPONSIBLY SOURCED COFFEE

“Responsibly sourced coffee” is generally used to describe coffee certified as organic or fair trade.

It is not a very precise term because there is no definitive method of measuring it.

In recent decades, concern about the effects of coffee production on the environment and economy of developing countries has driven the growth of sustainable coffee.

THE NESCAFÉ® PLAN

As the world’s leading coffee brand, we are committed to creating products that taste great for our customers. We’re also committed to making sure our products are created responsibly, using methods that don’t just take care of the people who make them, but also the world we live in. We place value on coffee that’s made with respect for people and the environment.

In 2010, we started the NESCAFÉ® Plan, a global initiative that supports the responsible farming, production and consumption of coffee. We’re carrying out this plan together with the Rainforest Alliance, the Sustainable Agriculture Network (SAN) and the Common Code for the Coffee Community (4C). Our aim is to make coffee farming an attractive business and ensure that future generations can enjoy a world full of coffee. Over the last five years, we’ve worked hard to make coffee farming more socially and environmentally responsible. Since 2010, we have doubled the amount of coffee bought directly from farmers and by 2020 we aim to have distributed 220 million high-yield, disease resistant coffee plantlets. We’ve also looked at our own production processes too. As a result, we’re striving to reduce our water and energy usage footprint and lower emissions of greenhouse gases of our factories and transport operations.

We also want to help you reduce your environmental footprint when it comes to enjoying your favourite NESCAFÉ® coffees. That’s why we have launched several new initiatives, such as improving the energy efficiency of NESCAFÉ® Dolce Gusto® machines and developing energy efficient kettles. And this is something we will continue to do so for years to come.

INDIVIDUAL SOLUTIONS FOR RESPONSIBLE FARMING

Unfortunately, there isn’t a magic recipe for responsible farming. Each coffee growing community has its own challenges. That’s why the NESCAFÉ® approach is to address individual requirements in each coffee community with measures most suited to the community.

For example, in the Philippines we have ongoing soil and water conservation programs in coffee farms throughout the region, which are proving to be especially beneficial during the dry months of the year.

The program focuses on encouraging coffee farmers to grow the plant Jatropha Curcas, known locally as “tuba-tuba” as a secondary crop. Aside from being a good source of glycerol and bio-diesel, Jatropha Curcas is one of the secondary crops that have been actively promoted to provide additional income for farmers and prevent soil erosion.

Because of its strong root system, Jatropha grows almost anywhere; even on gravelly, sandy and saline soils. It can hold water and survive the driest of seasons.

You can find out more about all of our NESCAFÉ® sustainability projects and initiatives, including those in Guatemala, Thailand and Ethiopia, in The NESCAFÉ® Plan.