The NESCAFÉ® coffee you’re enjoying today is an ideal blend of the brand’s long-standing history. The origins of NESCAFÉ® hark back to the year 1930, when Brazil had a substantial surplus supply of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin’!
Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – create a delicious mug of coffee by simply adding water. With this guiding principle, the team worked hard to find a way to make a soluble coffee that would retain the coffee’s natural flavour. Seven years later, they found the answer, and NESCAFÉ® was born.
Named by using the first three letters in Nestlé and prefixing it to ‘café’, NESCAFÉ® was the brand new name in coffee. First introduced in Switzerland, on April 1st, 1938, it was predicted to be a huge success throughout Europe. However, because of World War II, its popularity took a little longer than expected. But soon after the end of the war, NESCAFÉ® was exported to France, Great Britain, and the USA. Perhaps surprisingly, the American forces played the role of brand ambassadors in Europe, because NESCAFÉ® was a staple in their food rations.
Steadily through the rest of the 1940s, the popularity of NESCAFÉ® grew. Today, there are several varities of NESCAFÉ® to suit all the different tastes around the world.
Since the very beginning, in 1938, we have respected the origins of coffee and worked hard to ensure you only have the best in your cup. Next time you pick up a jar of your favorite NESCAFÉ® coffee, have a look at the ingredients. This list is short and to the point: 100% pure coffee. Nothing artificial added.