Growing coffee is a challenging business. It takes careful planning, skill, determination and plenty of hard work to grow a strong and profitable coffee crop.
Most coffee farmers are smallholders living in developing countries.The first challenge they face is the coffee plant. A coffee plant needs around four years to produce its first crop and it’s very sensitive to weather variations.
Then there’s the challenge of harvesting the coffee cherries, the fruit on the coffee plant. For the best results, harvesting is done by hand. This way, only the ripe coffee berries are picked and the unripe berries are left for a later picking. This is time consuming, but a better quality crop means farmers can get a better price for their coffee beans. And that’s another challenge; getting a good price for their coffee.
With the global demand for coffee increasing, coffee brands like NESCAFÉ® are working hard to improve conditions for coffee farmers. This includes developing important fair trade and responsible farming methods and certifications to make sure coffee farmers really do get the best price for their crop.