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When is a berry a cherry? When it hasn’t been a bean. We’re not trying to confuse you, but the fruit of the coffee plant undergoes several name changes before it finally becomes coffee.

Coffee cherries, also known as coffee berries, is the name given to the fruit of the coffee plant when they are still on the tree or have just been picked but not yet dried. It’s only once they’re dried and hulled that they’re known as green coffee beans

Coffee cherries grow in clusters along the stems of the coffee plant. A coffee cherry will usually reach a size of about 1.5 cm.

It takes about nine months for the fruit from a coffee tree to mature into bright red or purplish coffee cherries.

Once red and ripe they are carefully picked. To make sure the coffee is the best quality, any unripe cherries are left for a later picking, once they’ve fully ripened.


Making NESCAFÉ® coffee always starts with selecting the ripest coffee cherries from the coffee plant.

Water, or sun-drying, is then used to remove the beans from the coffee cherries and subsequently to extract concentrated coffee out of these beans.

In making blends such as NESCAFÉ® GOLD BLEND®, we use a freeze-drying technique to retain only the highest quality pure coffee granules.

Through this process, NESCAFÉ® retains its best aroma and flavours in every cup.