DESIGNED TO BE DIFFERENT
FIND THEM IN STORES FROM SEPTEMBER 2018
NESCAFÉ Azera has partnered with graphic design students from the University of the Creative Arts to produce 9 new limited-edition designs, all inspired by the theme of Unexpected Urban Adventures.
The students were given a brief to develop designs based on their own experiences and urban adventures - those moments where you break from the norm to look up, look around and look closer; challenging all preconceptions and breaking expectations of your surroundings. We asked them to see shapes and textures in overlooked spaces and take inspiration from a new perspective.
From enjoying rainy days in the city with ‘Umbrellas’, to discovering your own ‘Colourful Path’, the tins are designed to be different, showing how inspiration can come from anywhere when you’re brave enough look at your environment through a new lens.
From the initial briefing session through to the excitement of the judging day, this year’s new batch of student designers were tasked to go on a journey to give them real-world adventures and the opportunity to showcase their experiences and talent.
Check out the video below to see how they brought this year’s theme of ‘Unexpected Urban Adventures’ to life.