The NESCAFÉ Plan is a global initiative that brings together, under one umbrella, the commitments of NESCAFÉ which support responsible farming, production and consumption. To us, it’s more than just providing quality, great tasting coffee in a cup.
Demonstrating our commitment to Responsible Farming, since 2011, we've provided over 15.5 million high-yield coffee trees to Colombian farmers, along with training, equipment and support. Grown from seed in local nurseries, these trees are naturally resistant to the leaf rust disease that has been affecting coffee farms in Colombia with devastating consequences.
Now, 3 years after the first coffee trees were provided, we’re marking a key milestone: the first harvest from the trees planted in 2011. To celebrate, we’re introducing NESCAFÉ Gold Blend First Harvest – a Limited Edition pack that contains coffee from the farms that received those first trees.
Discover NESCAFÉ Gold Blend First Harvest >