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Coffee Trade

Did you know that coffee is the world’s second most traded commodity, topped only by crude oil?

 

The fascinating journey from bean to cup begins in coffee farms situated mainly in developing countries. Most farmers are smallholders.

 

After picking the coffee cherries, they process them to make green coffee beans. If they cannot do this themselves, they sell the cherries to a processor or work with a cooperative to process them and produce green beans.

 

The processors sell the green beans to exporters or government agencies who control the export.

 

Dealers or brokers sell the coffee beans to the roasters, who turn the green beans into coffee products. The roasters also brand, package and market the coffee products.

 

The price of coffee is determined mainly by supply and demand. For a long time, demand has been growing at a steady rate. However, supply is affected to a large extent by weather.

 

The NESCAFÉ Plan goes beyond the cup for responsible coffee trade

Through the NESCAFÉ Plan which was launched in August 2010 NESCAFÉ will double the amount of coffee bought directly from farmers and their associations, eventually purchasing 180,000 tonnes of coffee from around 170,000 farmers every year over the next five years (2011- 2015).

 

With the support of the Rainforest Alliance and the 4C Association, all directly purchased green coffee will meet the internationally-recognized 4C sustainability standards by 2015. In addition, 90,000 tonnes of NESCAFÉ coffee will be sourced according to the Rainforest Alliance and Sustainable Agriculture Network (SAN) principles.

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