The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history. The origins of NESCAFÉ hark back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, NESTLÉ began abrewin’!
Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by just simply adding water. With this guiding principle, the team worked hard to find a way to make soluble coffee that will not lose out on the coffee’s natural flavor. Eight years later, they found the answer.
1938: NESCAFÉ introduced in Switzerland
1965: NESCAFÉ achieved an important breakthrough with the launch of the first freeze-dried coffee in Europe - NESCAFÉ GOLD.
1980: NESCAFÉ launches the first gourmet soluble coffees - NESCAFÉ President in Japan, NESCAFÉ ALTA RICA and NESCAFÉ CAP COLOMBIE in France.
1984: NESCAFÉ launched trendy coffee products such as coffee mixes, coffee mixtures, ready-to-drink coffee and flavored soluble coffees. Instead of asking “Would you like a coffee?” the question became “which coffee would you like?”