The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history. The origins of NESCAFÉ hark back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, NESTLÉ began abrewin’!
Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by simply adding water.
With this guiding principle, the team worked hard to find a way to make soluble coffee that will not lose out on the coffee’s natural flavour. Seven years later, they found the answer.
Milestones:
1938: NESCAFÉ introduced in Switzerland
1965: NESCAFÉ achieved an important breakthrough with the launch of the first freeze-dried coffee in Europe - NESCAFÉ GOLD BLEND®.
1980: NESCAFÉ launches the first gourmet soluble coffees - NESCAFÉ President in Japan, NESCAFÉ ALTA RICA® and NESCAFÉ CAP COLOMBIE® in France.
1984: NESCAFÉ launched coffee products such as coffee mixes, ready-to-drink coffee and flavoured soluble coffees.