The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history. The origins of NESCAFÉ hark back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, NESTLÉ began abrewin’!
Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by simply adding water. With this guiding principle, the team worked hard to find a way to make soluble coffee that would not lose out on the coffee’s natural flavor. Seven years later, they found the answer.
NESCAFÉ was finally ready. Named by using the first three letters in NESTLÉ and prefixing it to café, NESCAFÉ was the brand new name in coffee. First introduced in Switzerland, on April 1st, 1938, it was anticipated to be a huge success throughout Europe. However, because of World War II, its popularity took longer than expected. Soon after the first half of the next decade, NESCAFÉ was exported to France, Great Britain, and the USA. American forces played the role of brand ambassadors in Europe, because NESCAFÉ was a staple in their food rations.
Steadily through the rest of the 1940s, its popularity grew. Today, there are several varities of NESCAFÉ to suit all the different tastes around the world. But since the very beginning in 1938 we have respected the origins of coffee and work hard to ensure you only have the best in your cup. Next time you pick up a jar of your favorite NESCAFÉ coffee, have a look at the ingredients. This list is short and to the point: 100% pure coffee. Nothing artificial added.