Coffee Culture

Coffee culture is used to describe the socialising which has been built around coffee drinking, often in coffee houses, but also in your home. Coffee culture has its origins in the early 16th century coffee houses of Arabia where men would gather to socialise and play games. As coffee spread to Europe, Asia, and the Americas, so too did coffee culture. Intellectuals visited the coffee houses of Europe, debating the ways of the world and brewing revolutions.

Today’s coffee culture in coffee houses and coffee shops often includes comfortable seating, friendly service and wireless internet. TV shows and movies in the US have popularised the coffee shop even more in the past few decades.
 
Coffee culture can also differ depending on where you are in the world. In Ethiopia, you might be invited to a very elaborate coffee drinking ceremony that lasts two hours or more. In Greece, you’re more likely to be served a cold coffee drink than in other countries. And we British drink more instant soluble coffee than any of our European counterparts.

One of the reasons NESCAFÉ is so popular around the world: it adapts its products to local coffee culture and tastes. In fact, there are over 100 different local recipes available. In the Philippines, NESCAFÉ launched the BROWN 'N CREAMY variant, which contains muscovado (brown sugar) to cater to the Filipino palate. In Vietnam, NESCAFÉ CAFÉ VIET: has the strong and bold taste that the Vietnamese love. In Mexico, NESCAFÉ CAFFE DE OLLA is a unique coffee mix with cinnamon and piloncillo (panela). And South Africans adore the fresh percolated taste and rich aroma of NESCAFÉ RICOFFY which is made from coffee beans, chicory and glucose.