There’s something unique about the aroma of coffee. Just one smell and your mood can instantly perk up.

Aroma is probably the most important element of a coffee’s flavour and certainly the most complex. What makes it so fascinating is that there are many hundreds of aromatic compounds that stimulate your sense of smell.

The aroma of the coffee beans is developed by the roasting process. An experienced roaster can create coffees with different aromas from the same green coffee beans by controlling temperature and time.

Each coffee has a so-called aroma profile. Some of the terms used to describe coffee aroma are: fruity, nutty, caramel, roasted, cereal, earthy and woody.

Robusta and Arabica are the two main varieties of coffee beans in the world. They can be quite easily distinguished by their respective aromas.

On the whole, Robusta has a more intense aroma.

Arabica aromas can range from the characteristic fragrant and floral, through to citrusy and fruity or neutral.

NESCAFÉ has created hundreds of different coffees to suit the varied preferences of coffee drinkers all over the world.

Each has its own individual aroma. Two of our most representative brands are NESCAFÉ ORIGINAL and NESCAFÉ GOLD BLEND®.

NESCAFÉ ORIGINAL has a heady and strong aroma that complements its rich and full flavour.

On the other hand, NESCAFÉ GOLD BLEND® provides an aromatic fusion of Arabica and Robusta which combines to give a smooth caramely aroma